Frequently Asked Questions around recent product updates

The orange juice industry is facing several headwinds. Crop scarcity due to weather and disease coupled with macroeconomic inflation has driven costs beyond what we could absorb without compromising quality. While we’ve made every effort to keep prices stable, this modest increase ensures we can continue delivering the premium orange juice our customers expect. We’ll also continue to offer a variety of price points across our portfolio to help keep orange juice affordable.

The orange juice industry is facing several headwinds. Since the launch of our new packaging, crop scarcity due to weather and disease coupled with macroeconomic inflation has driven costs beyond what we could absorb without compromising quality. While we’ve made every effort to keep prices stable, this modest increase ensures we can continue delivering the premium orange juice our customers expect. We’ll also continue to offer a variety of different price points across our portfolio to help keep orange juice affordable.

At Tropicana, the consumer is always at the center of our decision making. Because of that, we redesigned our bottles to directly address their concerns around ease of opening, ease of handling, storage and desire for less plastic, as well as offering more affordable juice options. The new packaging accomplishes these goals and extends to both our multi-serve and single-serve bottles across our orange juice and juice drinks.

• We’ve optimized the size of our multi-serve products, moving from a 52oz – 46oz package.
• We’ve optimized the size of our single-serve bottles, moving from a 12oz – 11oz package with a revised shape.
• In both sizes, the cap no longer includes the induction seal therefore is easy to open, without compromising product safety, and contains less plastic: 52% less in the 11oz and 61% less in the 46oz.

Absolutely. The new cap is purposely designed to eliminate the need for an inner seal to make the product easy to open. This does not compromise product safety.

Yes, we’ve modernized the product design: this includes a refreshed label to fit the new bottle dimensions and make it easier to find on shelf, as well as new cap colors to create consistency and help differentiate our products: Orange juice will have orange caps, Juice Drinks green, and any lower sugar products – for orange juice or juice drinks – blue.

Yes, we’ve updated our single-serve packaging with a revised bottle shape that also contains 52% less plastic in the cap to provide a more sustainable option. There is no change in dimensions, the bottle is still 11oz.

There will be no changes in the quality or taste of delicious Tropicana products. The packaging changes we made will improve the overall experience of consuming our product, making it easy to pour, store and open.

The new bottles are rolling out to store shelves now, so keep an eye out!