Our Values
Anthony Rossi founded Tropicana in the sunshine state of Florida and was the first to bring fresh juice to the masses.
We make real juice from real fruit. Our colors are vibrant and our taste is too—each sip is a bright, mouthwatering “pop” of flavor.
We’re serious about our commitment to quality, but we never take ourselves too seriously. We’re just here to help people brighten up their days and find some moments to savor.
The Tropicana story begins with Anthony T. Rossi, who arrived in the U.S. from Italy with just $25 in his pocket. He founded Tropicana in 1947 with the mission of making the goodness of the finest fruit accessible to everyone. As Tropicana continues to grow, we have Anthony Rossi to thank for creating the spirit of innovation and fresh thinking that continues at Tropicana today.
Anthony Rossi begins by buying oranges from supermarkets and turning them into citrus gift boxes.
Rossi develops a first-of-its-kind process to aseptically package citrus fruits in glass containers in order to ship to the masses.
Company introduces flash pasteurization of juice and Tropicana Pure Premium.
Steamship Tropicana takes off, delivering 1.5M gallons of orange juice from Florida to New York every week.
Tropicana begins manufacturing its own bottles, making it faster and easier to produce juice.
Tropicana receives its first international order for 13,000 cases of Tropicana orange juice at the European Food Industry Trade Fair.
Tropicana’s Great White Train (eventually painted orange) makes its inaugural run to the Northeast.
Beatrice Foods purchases Tropicana.
Tropicana Pure Premium Homestyle launches.
Tropicana introduces the iconic red and white straw in a commercial touting the pureness of the orange juice.
Tropicana buys more than 20% of all of Florida’s annual orange crop.
Tropicana facilities can process 1.7M gallons (2M bottles) of juice daily.
Tropicana moves to the carafe
Tropicana launches Premium Drinks in refreshing fruit juice flavors, showing that Tropicana is more than just orange juice
Tropicana expands Premium Drinks lineup and introduces new flavors, including Piña Colada and Caribbean Sunset
Tropicana celebrates 75 years of making orange juice
For 75 years we've been making Tropicana orange juice with a passion, bringing the taste you love and the nutrition you need all the way from the soil to the shelf, all year round.
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